For a long time, “Yu” was one of the most familiar faces on the Chinese internet. On camera, she always looked cheerful, warm, and down‑to‑earth—like the friendly older sister who lives next door. She never acted like a celebrity. Instead, she seemed like a real friend, someone you could trust.
People called her “Sister Yu.” It’s a lovely name. In China, when strangers call you “sister,” it shows respect, or even trust.
Her life looked simple but happy. She shared everyday moments—cooking, cleaning, helping others. No fancy settings, but full of warmth. She even adopted a few small animals. These details made her look kind, and her fans felt safe with her.
That feeling of safety made people support her. They trusted the products she recommended. Many placed orders without hesitation, believing they were helping a sincere woman make a living.
Then one day, someone revealed that Yu was selling fake goods. When netizens started asking questions, she avoided them—no admission, no explanation. Only when regulators stepped in, showed hard evidence, and banned her account did the truth finally come out.
On the Chinese internet, this kind of collapse is called “flipping the car.” The phrase comes from racing or gaming, meaning a total failure, a hard crash.
Soon, people realized Yu was not what she seemed. Maybe the “ friendly older sister” was just a carefully written script. Media reports said her house was rented, her daily life was staged by a team, and the people around her were actually hired staff.
After her team broke up, some netizens went to her place and found several small animals left behind. No one knew if they were strays or simply props that had been abandoned.
After her account was banned, Yu resurfaced during the 2025 college entrance exams. She set up a “supply station” to hand out water to students. But details from the scene raised more doubts. Many fans thought it was just for show.
Today, Yu is still trying to make a comeback. But most netizens remain skeptical.
I will keep following this story and share the latest updates. If you want to hear more stories from China, leave a comment below.